[Woopra] Goodbye Web Analytics, Hello Customer Analytics
Last week, I published at The Customer Analytics Blog an article on the evolution of “web analytics” to “customer analytics”. It describes how measuring real customers, rather than “impressions” or “traffic data” benefits customer-centric organizations.
Every startup, enterprise and business in between has recognized the value of web analytics by now. It has become a standard part of the modern day organization’s online toolkit. It has been a hot technology topic for years. And it has formed a multi-billion dollar industry.
But is web analytics doing its job?